PR/Media Relations - Willow Marketing: Strategic Marketing Firm Indianapolis

"When it comes to dealing with the media, nothing is an easy task. Media relations is like babysitting a group of 8 year olds with the attention span of a squirrel. To get them to pick up your story it takes persistence and oh look a bird! And repeat contact, so when we're charged with creating a buzz for an event on behalf of a client, we hound the media till our story is run and our dogs are barking."

Public/Media Relations

We are passionate when it comes to building your company’s image and credibility. It’s not just about whom you know, but also about knowing how to speak the media’s language. We have carefully cultivated relationships with many top media outlets both locally and nationally.

We develop and distribute news and press releases, on a proactive basis to keep the media abreast of news, promotions and events within your company. Many people think that once their message is communicated the job is done. We beg to differ! Without follow-ups and measuring, there is no way to know if you were successful.

Creative Outlets

Some might say Pinterest is a craze, obsession, or huge time suck, but it is also a great place to find and explore your creative side. Projects ranging from sewing, cooking, painting, drawing, gift wrapping, decorating, and more all provide creative outlets. Though we are not all designers, we each are creative in our own [...]

Is It Clicking Through For You? Part 2

In my recent post on click through rates, I touched on the total number of clicks versus unique clicks in email communications and what the most recent industry statistics are. This post continues that conversation, but contains information on some reasons why your CTRs may be low. If your email marketing campaigns are typically showing [...]