• Alpha Gamma Delta Foundation eCard Campaign
    Alpha Gamma Delta Foundation eCard Campaign

    Alpha Gamma Delta Foundation eCard Campaign

    Alpha Gamma Delta Foundation had a great idea. Create eCards to celebrate Valentine’s Day that also generate revenue for the Foundation. However, they needed a solution that could be incorporated into their existing website and payment portal. Willow Marketing brought the idea to life by designing creative, custom Alpha Gamma Delta Foundation eCards and developing a custom web solution that was such a hit with members that the Foundation is now using the same concept to celebrate birthdays, Founder’s Day, anniversaries, Mother’s Day, and other holidays and Fraternity events.

    Bedel Financial Consulting Website
    Bedel Financial Consulting Website

    Bedel Financial Consulting Website

    Bedel Financial Consulting was excited to expand its services to include Corporate Retirement Plan Consulting. The challenge was to provide this information to clients electronically without adding it to the existing website. Willow Marketing designed and developed a new website featuring only the Corporate Retirement Plan Consulting division information and resources, but kept it consistent with the main company brand and website.

    Breast Diagnostic Center Website
    Breast Diagnostic Center Website

    Breast Diagnostic Center Website

    The website created for the Breast Diagnostic Center is modern and highly focused on patient care by being a resource for questions and concerns.

    Circle of Sisterhood Foundation
    Circle of Sisterhood Foundation

    Circle of Sisterhood Foundation

    As an exclusively volunteer-led organization, the Circle of Sisterhood Foundation relies on a team of talented volunteers to advance the organization in what is truly a grassroots effort. As Willow Marketing helped to develop the organization’s brand, it was important that it evoke that grassroots feel as well as a sense of community among the organization’s target audience, sorority women. Building on the Founder of the organization’s vision for “One World. One Sisterhood.” Willow established a brand identity and developed key messages that help potential supporters gain an understanding of the organization’s priorities and needs. To launch the brand, Willow designed and developed a website that positions the organization as a relevant philanthropic cause, increases awareness about the organization’s mission and impact and provides target audiences with the ability to engage with the organization as an advocate and donor.

    Delta Upsilon Foundation Brick Campaign Site
    Delta Upsilon Foundation Brick Campaign Site

    Delta Upsilon Foundation Brick Campaign Site

    Delta Upsilon Educational Foundation had an idea, but sought a partner with the ability to bring it to life. Willow Marketing developed a website solution that would better showcase the organization’s Founder’s Memorial Courtyard, allow audiences across the United States and beyond to visit the courtyard virtually, and to purchase bricks through an e-commerce tool.

    E&B Paving Website
    E&B Paving Website

    E&B Paving Website

    E&B Paving offers customers world-class paving solutions at a local level. Willow Marketing was hired to develop a website that showcased why E&B has become the contractor of choice for hundreds of public and private industry customers in the midwest. With a fresh look, easy navigation, case studies and the ability for customers to submit immediate online bids, the new website is a great tool for E&B Paving.

    Hamilton Safe Website
    Hamilton Safe Website

    Hamilton Safe Website

    Hamilton Safe’s new website required the same security for users as the security products, pneumatic tube systems and audio/video systems that they sell. Willow Marketing was hired to create a website that was modern, user-friendly, and password protected. The site was developed to cater to the needs of multiple audiences. Architects, dealers, and contractors are able to easily locate files, place orders and access the latest product information.

    NuVena Website
    NuVena Website

    NuVena Website

    Created to demonstrate to potential patients the various procedures and benefits available at the med spa.

    OpenView MRI Website
    OpenView MRI Website

    OpenView MRI Website

    Claustrophobia and MRI scans do not mix well, unless it’s an OpenView MRI. Open MRIs don’t just benefit people who dislike tight spaces, they can benefit anyone in need of this service. Willow Marketing guided OpenView MRI through the website development process to help them clearly communicate the benefits of open MRIs for all patients. Check out the finished product and see if Willow Marketing’s design and execution leaves you feeling cramped or free to roam.

    P.E.T. Fusion Imaging Website
    P.E.T. Fusion Imaging Website

    P.E.T. Fusion Imaging Website

    P.E.T. scans are often used to test for cancerous cells, so patients have numerous fears and questions. P.E.T. Fusion Imaging, a business unit of FWRadiology, needed a dedicated website to address these concerns and instill a sense of calm and security for patients and their families. Willow Marketing developed a unique web solution to meet P.E.T. Fusion Imaging’s needs while maintaining consistency with the parent brand, FWRadiology.

    Phi Kappa Psi Website
    Phi Kappa Psi Website

    Phi Kappa Psi Website

    Tau Kappa Epsilon Educational Foundation Campaign Website
    Tau Kappa Epsilon Educational Foundation Campaign Website

    Tau Kappa Epsilon Educational Foundation Campaign Website

    Challenged with marketing something that doesn’t actually exist, Willow Marketing was hired to make virtual bricks become actual bricks and mortar. By creating a scaled illustration of Tau Kappa Epsilon Educational Foundation’s brick courtyard and using it as the centerpiece, a campaign website was developed to feature the various ways that donors could contribute to the campaign.

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Kristen Magnes
Creative Outlets

Some might say Pinterest is a craze, obsession, or huge time suck, but it is also a great place to find and explore your creative side. Projects ranging from sewing, cooking, painting, drawing, gift wrapping, decorating, and more all provide creative outlets. Though we are not all designers, we each are creative in our own [...]

Brad Gillum
Is It Clicking Through For You? Part 2

In my recent post on click through rates, I touched on the total number of clicks versus unique clicks in email communications and what the most recent industry statistics are. This post continues that conversation, but contains information on some reasons why your CTRs may be low. If your email marketing campaigns are typically showing [...]