Aero Conestoga
Aero Industries has an established brand. We’ve worked to build product recognition within each industry Aero competes, while coordinating all communications to better identify the products that are available within each market.
Aero Poster
One of the challenges Aero Industries faces, being a large manufacturer, is internal communications. Managing hundreds of people is no easy task. We’ve worked to develop internal communication tools that clearly convey the vision of the organization, while reiterating the tactical and operational goals to keep every employee on task.
American Marketing Association
As a long time sponsor of the Indianapolis chapter of the American Marketing Association, we updated the chapter’s existing brand to better align with the organization. After the new branding was established, we created various print materials, a member video and new website.
Bedel Financial Consulting-Retirement Plan Consulting Campaign
Bedel Financial Consulting recently expanded its service offerings to include corporate retirement plan consulting. We developed a sales campaign for them that included a sales process, postcard series, microsite, video series and email graphics.
Breast Diagnostic Center Breast Friend
One of our key initiatives at the Breast Diagnostic Center was to create more patient referrals. The pieces developed in this campaign were to create buzz in the community and pursued current patients to encourage their friends and family to receive their annual mammogram. Pieces included postcards with quotes on friendship and birthday cards.
Dayspring Center
Willow is passionate about helping local organizations by offering our time and services. One organization that is close to our hearts is Dayspring Center, a homeless shelter for families with children in central Indiana. This series of posters was designed for use at a fundraising event to really highlight the faces of homelessness in our community.
Delta Delta Delta Fat Talk Free Week Conclusion Mailer
In 2010 Delta Delta Delta’s third annual Fat Talk Free Week campaign reached new levels of success, touching thousands of lives and helping participants become catalysts for change. Tri Delta wanted a way to communicate the campaign’s success to members, universities, and other fraternal organizations. Within three weeks of the campaign’s conclusion, Willow Marketing designed and distributed a tri-fold brochure that showcased the campaign’s results while simultaneously promoting continued efforts to End Fat Talk.
FFA Annual Report
The FFA annual report utilized established branding to highlight accomplishments, demonstrate financial stability and look forward to future endeavors.
FFA Catalogs
This project included creating a theme, designing and conducting much of the photography for the FFA’s three merchandise catalogs.
FFA Red, White and Blue
Toyota Motor Sales, Inc proudly supports the National FFA Organization. Over the past several years Toyota has sponsored the National FFA to help fund the operations of the organization. To promote this sponsorship, we toured colleges across the US and teamed up with the local university’s Ag Education department to host a tailgate party at a rival football game. Visitors had the opportunity to win prizes, learn more about the university’s Ag Education Department and interact with Toyota vehicles on display.
FWRadiology
This campaign was targeted toward hospitals and clinics, letting prospective customers know that FWRadiology can complement their existing staff and improve patient care by conducting reads 24/7/365. We ran ads in medical journals and sent direct mail pieces.
Hall, Render, Killian, Heath and Lyman - Ad Series
This ad series was developed as an alternative to all other health law firm ads. We wanted the ads to stand out and push the envelope a bit. We removed the stereotypical "doctor photos" and created a series of "buzz words" for each ad to feature. Each ad's supporting copy is then featured in the upper left hand corner of the ad.
National Association for Child Development Habitat
In 2009, the National Association of Conservation Districts produced educational materials that focused on the importance of Habitats. Our task was to develop a visual identity that would be appealing for students of all ages. These materials were distributed all over the US and feature games, puzzles and educational information.
National Association for Child Development Soil
Dig! In 2008, the National Association of Conservation Districts produced educational materials that focused on the importance of Soil. Our task was to make dirt fun for kids. These educational materials were featured at the Smithsonian Institute in D.C. and distributed to classrooms across the nation.
NuVena Material
NuVena is a new business venture in which Willow Marketing branded and created various collateral pieces and advertisements.
NuVena Stationery
Willow Marketing worked with NuVena to establish a med spa look and feel. It is professional and upscale. Upon creation of the NuVena brand, we created a stationery package including letterhead, envelop, business cards and appointment cards.
Phi Kappa Psi 100
The Phi Kappa Psi Foundation wanted to develop a solicitation for non-donors that focused on 100% involvement from their brothers. We developed a direct mailer that focused on “bridging the gap” between undergraduate students and future success, pushing the need for their support.
Phi Kappa Psi 2009 Annual Report
In 2009, we developed an interactive flipbook annual report that was hosted online. Due to printing costs, we developed a small print piece in the quarterly publication “The Shield” that drove Phi Psis to view the complete annual report online. The online flipbook featured pop-ups, lists and videos.
Phi Kappa Psi Bridge Builder
The Bridge Builder Society is a giving society, which includes Phi Psis who donate $250.00 or more each year. This newsletter is used to inform society members of current news, donor stories and how their support is being used to develop undergraduates through leadership training, fellowships and scholarships.
Phi Kappa Psi Calendar
The Foundation wanted to create a tool that was functional for their members and would educate them on the purpose of the Foundation. Together, we developed a calendar that featured important dates and deadlines, Phi Psi historical information, and fun facts. Throughout the year communications have been sent that reinforce dates and information called out on the calendar, bridging the Foundation’s communication efforts and creating stronger brand recognition.
Phi Kappa Psi Coffee
We developed a direct mailer that supported an eSolicitation that Phi Psi had developed. We were presented with a coffee shop theme and developed content and messaging that aligned with the eSolicitation.
Phi Kappa Psi Year in Review
As a response to all donors, the Foundation sends a review of the past year’s earnings. This year we developed a segmented and personalized booklet. Not only did this book have personal data pulled about the viewers past year’s donation, but also the booklet had seven variable covers. On the inside cover the information changed, based upon how much they donated, where they designated their gift, their donor history; even chapter specific donation information was presented.
Rivars
Our work includes overall theme concept, layout and design for each year’s concert and show choir catalogs. Catalogs are sent to schools, churches and other choral groups.
Squealers
If you’re unfamiliar with the name Squealers than you haven’t had barbeque. We have been working with Squealers Barbeque to franchise their restaurant business model.
