The Foundation wanted to create a tool that was functional for their members and would educate them on the purpose of the Foundation. Together, we developed a calendar that featured important dates and deadlines, Phi Psi historical information, and fun facts. Throughout the year communications have been sent that reinforce dates and information called out on the calendar, bridging the Foundation’s communication efforts and creating stronger brand recognition.
Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? - Is this an industry hot topic? - Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? - Will our targeted audience care? - Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>
You wouldn’t have a cupcake without icing or cereal without milk, so don’t make us choose. You’ll get both with us and in the end, you’ll be glad you did. Willow Marketing’s creative team is the ‘What?’ that makes us different from the rest. Pass the Cheerios and watch here.
