Dig! In 2008, the National Association of Conservation Districts produced educational materials that focused on the importance of Soil. Our task was to make dirt fun for kids. These educational materials were featured at the Smithsonian Institute in D.C. and distributed to classrooms across the nation.
Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? - Is this an industry hot topic? - Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? - Will our targeted audience care? - Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>
You wouldn’t have a cupcake without icing or cereal without milk, so don’t make us choose. You’ll get both with us and in the end, you’ll be glad you did. Willow Marketing’s creative team is the ‘What?’ that makes us different from the rest. Pass the Cheerios and watch here.
