One of our key initiatives at the Breast Diagnostic Center was to create more patient referrals. The pieces developed in this campaign were to create buzz in the community and pursued current patients to encourage their friends and family to receive their annual mammogram. Pieces included postcards with quotes on friendship and birthday cards.
I was raised by an engineer—the leftist of the left brain. Everything black and white. Sure, he is still one of the brightest men I know, but it was all linear. When I told him I was studying communications at Butler, he supported me, but I know secretly wished I would have stayed in the business school. At that point, I didn’t give much thought to left versus right brain thinking. I went on with my communications degree but always considered myself linear like my dad, I used reasoning to solve problems and friends would describe me as realistic, logical, >>
Member-based organizations are a big part of what we do, and we know that finding the light within each organization is vital to sustainability and member engagement. Willow understands the unique challenges in this crowded marketplace and can offer strategy and creative approaches to help make your job easier and help keep your brand vibrant and alive.
