The Bridge Builder Society is a giving society, which includes Phi Psis who donate $250.00 or more each year. This newsletter is used to inform society members of current news, donor stories and how their support is being used to develop undergraduates through leadership training, fellowships and scholarships.
Member-based organizations are a big part of what we do, and we know that finding the light within each organization is vital to sustainability and member engagement. Willow understands the unique challenges in this crowded marketplace and can offer strategy and creative approaches to help make your job easier and help keep your brand vibrant and alive.
Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? - Is this an industry hot topic? - Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? - Will our targeted audience care? - Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>
