As a long time sponsor of the Indianapolis chapter of the American Marketing Association, we updated the chapter’s existing brand to better align with the organization. After the new branding was established, we created various print materials, a member video and new website.
Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? - Is this an industry hot topic? - Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? - Will our targeted audience care? - Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>
You wouldn’t have a cupcake without icing or cereal without milk, so don’t make us choose. You’ll get both with us and in the end, you’ll be glad you did. Willow Marketing’s creative team is the ‘What?’ that makes us different from the rest. Pass the Cheerios and watch here.
