One of the challenges Aero Industries faces, being a large manufacturer, is internal communications. Managing hundreds of people is no easy task. We’ve worked to develop internal communication tools that clearly convey the vision of the organization, while reiterating the tactical and operational goals to keep every employee on task.
Member-based organizations are a big part of what we do, and we know that finding the light within each organization is vital to sustainability and member engagement. Willow understands the unique challenges in this crowded marketplace and can offer strategy and creative approaches to help make your job easier and help keep your brand vibrant and alive.
Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? - Is this an industry hot topic? - Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? - Will our targeted audience care? - Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>
