The Phi Kappa Psi Foundation wanted to develop a solicitation for non-donors that focused on 100% involvement from their brothers. We developed a direct mailer that focused on “bridging the gap” between undergraduate students and future success, pushing the need for their support.
I was raised by an engineer—the leftist of the left brain. Everything black and white. Sure, he is still one of the brightest men I know, but it was all linear. When I told him I was studying communications at Butler, he supported me, but I know secretly wished I would have stayed in the business school. At that point, I didn’t give much thought to left versus right brain thinking. I went on with my communications degree but always considered myself linear like my dad, I used reasoning to solve problems and friends would describe me as realistic, logical, >>
Member-based organizations are a big part of what we do, and we know that finding the light within each organization is vital to sustainability and member engagement. Willow understands the unique challenges in this crowded marketplace and can offer strategy and creative approaches to help make your job easier and help keep your brand vibrant and alive.
