Alpha Gamma Delta Foundation Branding
50 years is a huge milestone for any organization. The launch of Alpha Gamma Delta Foundation’s new visual identity, was scheduled to take place during the same year as their 50th anniversary celebration. The Alpha Gamma Delta Foundation turned to Willow Marketing to develop a creative solution that would allow the celebration of this important milestone without diluting the organization’s new identity. Willow was able to utilize elements of the new visual identity to create a 50th anniversary logomark to be utilized on collateral materials including eCards, stationery, print publications and electronic newsletters.
Bedel Financial Consulting
Financial consulting firms are often associated with precision and professionalism. Bedel Financial Consulting is no different. However, their consultants are also fun, personable and engaging. They wanted their brand to reflect that. Willow Marketing was hired to bring the personality of Bedel back to life. With a new brand identity that represented their expertise, leadership and people, Bedel Financial Consulting was reintroduced to existing clients and prospective audiences nationwide.
Breast Diagnostic Center
Though the Breast Diagnostic Center in Fort Wayne, Indiana was focused on providing the highest quality of breast imaging, their brand image did not reflect high quality. Willow Marketing helped create a brand and collateral materials that more effectively communicated the Breast Diagnostic Center’s commitment to providing patients with compassion, professionalism, an unparalleled level of expertise and the highest quality of breast imaging.
Hall, Render, Killian, Heath & Lyman
Since 1967 Hall Render has focused its practice in health law, but that focus was on a local level. When the law firm decided to begin expanding its marketing efforts, Willow Marketing was given the challenge of helping the firm to be recognized as the nation's preeminent health law firm. Through the P3 and 4D processes, Willow created a refreshed brand that better reflects the strategic direction and mission of Hall Render; If it’s health care, we will be there.
Indianapolis Parks Foundation
Parks spanning the city of Indianapolis give people a place to gather, have fun, and enjoy their neighborhoods and communities. It takes contributions to sustain parks and Willow Marketing was hired to help Indianapolis Parks Foundation develop a consistent campaign that articulated the needs of the Foundation to individuals. Willow introduced the “Share” theme. With consistent, concise and creative messaging individuals were encouraged to share their passion, time and money.
Jarden Home Brands
Jarden Home Brands sought to position their brand as contemporary and relevant to a new audience of younger individuals just beginning to experience the benefits of canning. The company also wanted marketing tools reflective of the growing trend to “eat fresh and local”. With a clear marketing strategy and a variety of tactics, Willow Marketing guided Jarden Home Brands to success. Pieces like the Ball Blue Book®, Home Canning Discovery Kit, and the Cooking School Program engaged new audiences nationwide.
North-American Interfraternity Conference Foundation
NICF’s annual conference advances the sophistication and proficiency of fraternal foundations by fostering educational sessions, defining operational standards and collaboration among industry professionals and vendors. NICF sought a visual identity to introduce the annual conference that would reflect the “impact” of the conference.
NuVena Branding
NuVena Advanced Laser Vein Center offers clinical and cosmetic vein procedures from experienced physicians in a warm, modern and relaxing environment. Willow Marketing helped develop a brand identity that encompassed the key characteristics of the company’s persona, and educated the public on the treatments and benefits they provide. Willow was a driving force in developing the company’s name, advertising campaign, print and electronic marketing materials, and the new website.
OpenView MRI Branding
Many people get nervous about the prospect of getting an MRI because they envision MRI scan tubes that are long, narrow and claustrophobic. As a welcome alternative, OpenView MRI’s diagnostic imaging services provide a very different experience. Willow Marketing helped develop a brand identity that reflects the patient’s MRI experience in an equipment that has an extra large opening, allows exceptional airflow and an unparalleled open view during the scan. The OpenView MRI brand now reflects that open experience in both its visual and verbal identity as is evident on the website, in the services brochure and other collateral materials, all developed by Willow.
Phi Kappa Psi Foundation
It can be difficult to distinguish between a Fraternity and their Fraternal Foundation, even for members and alumni. Willow Marketing helped Phi Kappa Psi Foundation address that issue by developing a separate brand identity exclusive to the Foundation’s efforts to aid, encourage, promote and contribute to the education and scholastic attainments of Phi Psis. The distinct branding of each entity helps target audiences differentiate between the Fraternity and Foundation messages.
Serenity Spa Branding
Serenity Spa provides a luxurious, relaxing and private spa setting, and services you can’t find anywhere else in Fort Wayne, Indiana. Willow Marketing helped develop an identity that embodied the serene and private feel of the spa. To establish the brand, a new website was introduced, collateral materials were developed and a multi-faceted advertising campaign was created. Each tactical element of the marketing plan was used to drive traffic to the facility and to generate referrals.
The American Marketing Association, Indianapolis Chapter
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. The Indianapolis Chapter of the American Marketing Association’s website and print materials didn’t reflect that brand. Willow Marketing gave the chapter a new identity to complement the organization-wide brand. The chapter was re-branded with a new website, print materials and member video reflective of the leading marketers in Indianapolis.
