Aero Conestoga
Aero Industries has an established brand. We’ve worked to build product recognition within each industry Aero competes, while coordinating all communications to better identify the products that are available within each market.
Aero Poster
One of the challenges Aero Industries faces, being a large manufacturer, is internal communications. Managing hundreds of people is no easy task. We’ve worked to develop internal communication tools that clearly convey the vision of the organization, while reiterating the tactical and operational goals to keep every employee on task.
Alpha Gamma Delta Foundation Branding
50 years is a huge milestone for any organization. The launch of Alpha Gamma Delta Foundation’s new visual identity, was scheduled to take place during the same year as their 50th anniversary celebration. The Alpha Gamma Delta Foundation turned to Willow Marketing to develop a creative solution that would allow the celebration of this important milestone without diluting the organization’s new identity. Willow was able to utilize elements of the new visual identity to create a 50th anniversary logomark to be utilized on collateral materials including eCards, stationery, print publications and electronic newsletters.
Alpha Gamma Delta Foundation eCard Campaign
Alpha Gamma Delta Foundation had a great idea. Create eCards to celebrate Valentine’s Day that also generate revenue for the Foundation. However, they needed a solution that could be incorporated into their existing website and payment portal. Willow Marketing brought the idea to life by designing creative, custom Alpha Gamma Delta Foundation eCards and developing a custom web solution that was such a hit with members that the Foundation is now using the same concept to celebrate birthdays, Founder’s Day, anniversaries, Mother’s Day, and other holidays and Fraternity events.
American Marketing Association
As a long time sponsor of the Indianapolis chapter of the American Marketing Association, we updated the chapter’s existing brand to better align with the organization. After the new branding was established, we created various print materials, a member video and new website.
Bedel Financial Consulting
Financial consulting firms are often associated with precision and professionalism. Bedel Financial Consulting is no different. However, their consultants are also fun, personable and engaging. They wanted their brand to reflect that. Willow Marketing was hired to bring the personality of Bedel back to life. With a new brand identity that represented their expertise, leadership and people, Bedel Financial Consulting was reintroduced to existing clients and prospective audiences nationwide.
Bedel Financial Consulting Website
Bedel Financial Consulting was excited to expand its services to include Corporate Retirement Plan Consulting. The challenge was to provide this information to clients electronically without adding it to the existing website. Willow Marketing designed and developed a new website featuring only the Corporate Retirement Plan Consulting division information and resources, but kept it consistent with the main company brand and website.
Bedel Financial Consulting-Retirement Plan Consulting Campaign
Bedel Financial Consulting recently expanded its service offerings to include corporate retirement plan consulting. We developed a sales campaign for them that included a sales process, postcard series, microsite, video series and email graphics.
Breast Diagnostic Center
Though the Breast Diagnostic Center in Fort Wayne, Indiana was focused on providing the highest quality of breast imaging, their brand image did not reflect high quality. Willow Marketing helped create a brand and collateral materials that more effectively communicated the Breast Diagnostic Center’s commitment to providing patients with compassion, professionalism, an unparalleled level of expertise and the highest quality of breast imaging.
Breast Diagnostic Center Breast Friend
One of our key initiatives at the Breast Diagnostic Center was to create more patient referrals. The pieces developed in this campaign were to create buzz in the community and pursued current patients to encourage their friends and family to receive their annual mammogram. Pieces included postcards with quotes on friendship and birthday cards.
Breast Diagnostic Center Website
The website created for the Breast Diagnostic Center is modern and highly focused on patient care by being a resource for questions and concerns.
Circle of Sisterhood Foundation
As an exclusively volunteer-led organization, the Circle of Sisterhood Foundation relies on a team of talented volunteers to advance the organization in what is truly a grassroots effort. As Willow Marketing helped to develop the organization’s brand, it was important that it evoke that grassroots feel as well as a sense of community among the organization’s target audience, sorority women. Building on the Founder of the organization’s vision for “One World. One Sisterhood.” Willow established a brand identity and developed key messages that help potential supporters gain an understanding of the organization’s priorities and needs. To launch the brand, Willow designed and developed a website that positions the organization as a relevant philanthropic cause, increases awareness about the organization’s mission and impact and provides target audiences with the ability to engage with the organization as an advocate and donor.
Dayspring Center
Willow is passionate about helping local organizations by offering our time and services. One organization that is close to our hearts is Dayspring Center, a homeless shelter for families with children in central Indiana. This series of posters was designed for use at a fundraising event to really highlight the faces of homelessness in our community.
Delta Delta Delta Fat Talk Free Week Conclusion Mailer
In 2010 Delta Delta Delta’s third annual Fat Talk Free Week campaign reached new levels of success, touching thousands of lives and helping participants become catalysts for change. Tri Delta wanted a way to communicate the campaign’s success to members, universities, and other fraternal organizations. Within three weeks of the campaign’s conclusion, Willow Marketing designed and distributed a tri-fold brochure that showcased the campaign’s results while simultaneously promoting continued efforts to End Fat Talk.
Delta Upsilon Foundation Brick Campaign Site
Delta Upsilon Educational Foundation had an idea, but sought a partner with the ability to bring it to life. Willow Marketing developed a website solution that would better showcase the organization’s Founder’s Memorial Courtyard, allow audiences across the United States and beyond to visit the courtyard virtually, and to purchase bricks through an e-commerce tool.
E&B Paving Website
E&B Paving offers customers world-class paving solutions at a local level. Willow Marketing was hired to develop a website that showcased why E&B has become the contractor of choice for hundreds of public and private industry customers in the midwest. With a fresh look, easy navigation, case studies and the ability for customers to submit immediate online bids, the new website is a great tool for E&B Paving.
FFA Annual Report
The FFA annual report utilized established branding to highlight accomplishments, demonstrate financial stability and look forward to future endeavors.
FFA Catalogs
This project included creating a theme, designing and conducting much of the photography for the FFA’s three merchandise catalogs.
FFA Red, White and Blue
Toyota Motor Sales, Inc proudly supports the National FFA Organization. Over the past several years Toyota has sponsored the National FFA to help fund the operations of the organization. To promote this sponsorship, we toured colleges across the US and teamed up with the local university’s Ag Education department to host a tailgate party at a rival football game. Visitors had the opportunity to win prizes, learn more about the university’s Ag Education Department and interact with Toyota vehicles on display.
FWRadiology
This campaign was targeted toward hospitals and clinics, letting prospective customers know that FWRadiology can complement their existing staff and improve patient care by conducting reads 24/7/365. We ran ads in medical journals and sent direct mail pieces.
Hall, Render, Killian, Heath & Lyman
Since 1967 Hall Render has focused its practice in health law, but that focus was on a local level. When the law firm decided to begin expanding its marketing efforts, Willow Marketing was given the challenge of helping the firm to be recognized as the nation's preeminent health law firm. Through the P3 and 4D processes, Willow created a refreshed brand that better reflects the strategic direction and mission of Hall Render; If it’s health care, we will be there.
Hall, Render, Killian, Heath and Lyman - Ad Series
This ad series was developed as an alternative to all other health law firm ads. We wanted the ads to stand out and push the envelope a bit. We removed the stereotypical "doctor photos" and created a series of "buzz words" for each ad to feature. Each ad's supporting copy is then featured in the upper left hand corner of the ad.
Hamilton Safe Website
Hamilton Safe’s new website required the same security for users as the security products, pneumatic tube systems and audio/video systems that they sell. Willow Marketing was hired to create a website that was modern, user-friendly, and password protected. The site was developed to cater to the needs of multiple audiences. Architects, dealers, and contractors are able to easily locate files, place orders and access the latest product information.
Indianapolis Parks Foundation
Parks spanning the city of Indianapolis give people a place to gather, have fun, and enjoy their neighborhoods and communities. It takes contributions to sustain parks and Willow Marketing was hired to help Indianapolis Parks Foundation develop a consistent campaign that articulated the needs of the Foundation to individuals. Willow introduced the “Share” theme. With consistent, concise and creative messaging individuals were encouraged to share their passion, time and money.
Jarden Home Brands
Jarden Home Brands sought to position their brand as contemporary and relevant to a new audience of younger individuals just beginning to experience the benefits of canning. The company also wanted marketing tools reflective of the growing trend to “eat fresh and local”. With a clear marketing strategy and a variety of tactics, Willow Marketing guided Jarden Home Brands to success. Pieces like the Ball Blue Book®, Home Canning Discovery Kit, and the Cooking School Program engaged new audiences nationwide.
National Association for Child Development Habitat
In 2009, the National Association of Conservation Districts produced educational materials that focused on the importance of Habitats. Our task was to develop a visual identity that would be appealing for students of all ages. These materials were distributed all over the US and feature games, puzzles and educational information.
National Association for Child Development Soil
Dig! In 2008, the National Association of Conservation Districts produced educational materials that focused on the importance of Soil. Our task was to make dirt fun for kids. These educational materials were featured at the Smithsonian Institute in D.C. and distributed to classrooms across the nation.
North-American Interfraternity Conference Foundation
NICF’s annual conference advances the sophistication and proficiency of fraternal foundations by fostering educational sessions, defining operational standards and collaboration among industry professionals and vendors. NICF sought a visual identity to introduce the annual conference that would reflect the “impact” of the conference.
NuVena Branding
NuVena Advanced Laser Vein Center offers clinical and cosmetic vein procedures from experienced physicians in a warm, modern and relaxing environment. Willow Marketing helped develop a brand identity that encompassed the key characteristics of the company’s persona, and educated the public on the treatments and benefits they provide. Willow was a driving force in developing the company’s name, advertising campaign, print and electronic marketing materials, and the new website.
NuVena Material
NuVena is a new business venture in which Willow Marketing branded and created various collateral pieces and advertisements.
NuVena Stationery
Willow Marketing worked with NuVena to establish a med spa look and feel. It is professional and upscale. Upon creation of the NuVena brand, we created a stationery package including letterhead, envelop, business cards and appointment cards.
NuVena Website
Created to demonstrate to potential patients the various procedures and benefits available at the med spa.
OpenView MRI Branding
Many people get nervous about the prospect of getting an MRI because they envision MRI scan tubes that are long, narrow and claustrophobic. As a welcome alternative, OpenView MRI’s diagnostic imaging services provide a very different experience. Willow Marketing helped develop a brand identity that reflects the patient’s MRI experience in an equipment that has an extra large opening, allows exceptional airflow and an unparalleled open view during the scan. The OpenView MRI brand now reflects that open experience in both its visual and verbal identity as is evident on the website, in the services brochure and other collateral materials, all developed by Willow.
OpenView MRI Website
Claustrophobia and MRI scans do not mix well, unless it’s an OpenView MRI. Open MRIs don’t just benefit people who dislike tight spaces, they can benefit anyone in need of this service. Willow Marketing guided OpenView MRI through the website development process to help them clearly communicate the benefits of open MRIs for all patients. Check out the finished product and see if Willow Marketing’s design and execution leaves you feeling cramped or free to roam.
P.E.T. Fusion Imaging Website
P.E.T. scans are often used to test for cancerous cells, so patients have numerous fears and questions. P.E.T. Fusion Imaging, a business unit of FWRadiology, needed a dedicated website to address these concerns and instill a sense of calm and security for patients and their families. Willow Marketing developed a unique web solution to meet P.E.T. Fusion Imaging’s needs while maintaining consistency with the parent brand, FWRadiology.
Phi Kappa Psi 100
The Phi Kappa Psi Foundation wanted to develop a solicitation for non-donors that focused on 100% involvement from their brothers. We developed a direct mailer that focused on “bridging the gap” between undergraduate students and future success, pushing the need for their support.
Phi Kappa Psi 2009 Annual Report
In 2009, we developed an interactive flipbook annual report that was hosted online. Due to printing costs, we developed a small print piece in the quarterly publication “The Shield” that drove Phi Psis to view the complete annual report online. The online flipbook featured pop-ups, lists and videos.
Phi Kappa Psi Bridge Builder
The Bridge Builder Society is a giving society, which includes Phi Psis who donate $250.00 or more each year. This newsletter is used to inform society members of current news, donor stories and how their support is being used to develop undergraduates through leadership training, fellowships and scholarships.
Phi Kappa Psi Calendar
The Foundation wanted to create a tool that was functional for their members and would educate them on the purpose of the Foundation. Together, we developed a calendar that featured important dates and deadlines, Phi Psi historical information, and fun facts. Throughout the year communications have been sent that reinforce dates and information called out on the calendar, bridging the Foundation’s communication efforts and creating stronger brand recognition.
Phi Kappa Psi Coffee
We developed a direct mailer that supported an eSolicitation that Phi Psi had developed. We were presented with a coffee shop theme and developed content and messaging that aligned with the eSolicitation.
Phi Kappa Psi Foundation
It can be difficult to distinguish between a Fraternity and their Fraternal Foundation, even for members and alumni. Willow Marketing helped Phi Kappa Psi Foundation address that issue by developing a separate brand identity exclusive to the Foundation’s efforts to aid, encourage, promote and contribute to the education and scholastic attainments of Phi Psis. The distinct branding of each entity helps target audiences differentiate between the Fraternity and Foundation messages.
Phi Kappa Psi Website
Phi Kappa Psi Year in Review
As a response to all donors, the Foundation sends a review of the past year’s earnings. This year we developed a segmented and personalized booklet. Not only did this book have personal data pulled about the viewers past year’s donation, but also the booklet had seven variable covers. On the inside cover the information changed, based upon how much they donated, where they designated their gift, their donor history; even chapter specific donation information was presented.
Rivars
Our work includes overall theme concept, layout and design for each year’s concert and show choir catalogs. Catalogs are sent to schools, churches and other choral groups.
Serenity Spa Branding
Serenity Spa provides a luxurious, relaxing and private spa setting, and services you can’t find anywhere else in Fort Wayne, Indiana. Willow Marketing helped develop an identity that embodied the serene and private feel of the spa. To establish the brand, a new website was introduced, collateral materials were developed and a multi-faceted advertising campaign was created. Each tactical element of the marketing plan was used to drive traffic to the facility and to generate referrals.
Squealers
If you’re unfamiliar with the name Squealers than you haven’t had barbeque. We have been working with Squealers Barbeque to franchise their restaurant business model.
Tau Kappa Epsilon Educational Foundation Campaign Website
Challenged with marketing something that doesn’t actually exist, Willow Marketing was hired to make virtual bricks become actual bricks and mortar. By creating a scaled illustration of Tau Kappa Epsilon Educational Foundation’s brick courtyard and using it as the centerpiece, a campaign website was developed to feature the various ways that donors could contribute to the campaign.
The American Marketing Association, Indianapolis Chapter
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. The Indianapolis Chapter of the American Marketing Association’s website and print materials didn’t reflect that brand. Willow Marketing gave the chapter a new identity to complement the organization-wide brand. The chapter was re-branded with a new website, print materials and member video reflective of the leading marketers in Indianapolis.
