Branding & Marketing self-assessment

One of the strongest motivations to join and remain engaged with an organization are the membership benefits. Therefore it is reasonable to assume that the more your organization's benefits are understood and your brand is known and trusted, the more members you're likely to engage. Marketing is an essential component of membership recruitment and engagement effort. The questions in this self-assessment are not intended to be a comprehensive tool for evaluating your organization's brand and marketing efforts. However, the questions are designed to help you identify some of your branding and marketing strengths and weaknesses.

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Organization (required)

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Brand Promise

What a particular brand stands for (and has stood for in the past).

Stakeholders/Audience Insights

A person with an interest or concern in your brand and what they think about it. These audiences may include donors, supporters, program recipients, etc.

Marketing Efforts

The tactics and tools used to communicate key messages about your brand to your stakeholders.

Competition

Other organizations competing for the attention of your stakeholders.

Yes No We understand what differentiates our brand from our competitors.
Yes No We understand the strategies and tactics that our main competition utilizes for their marketing and communications efforts.
Yes No We regularly review our competition and review our points of differentiation to ensure they are still relevant.