Market Segments

"Look, there's some things that everyone can do well, like riding a bike. Then there's some things that only ONE person can do VERY well because they have lots of experience doing it, like riding a flaming bike over a moat filled with alligators, razors and salt. We're the latter . . . and we have four moats. And by moats, we mean market segments we excel in. And by bicycle, we mean bicycle."

Willow’s largest clients fall into one of four sectors: environmental advocacy and sustainability, healthcare, membership-based organizations/associations and consumer products. Many of these clients have been with the firm for years because they know that Willow Marketing is a part of their team, and recognize Willow’s impact on their business. The firm’s integrated approach to marketing and communications – with the relationship being the foundation – is Willow’s greatest strength. Our integrated approach is proven and time-tested, which enables Willow to design, build and implement plans that yield relevant and measurable results.

Creative Outlets

Some might say Pinterest is a craze, obsession, or huge time suck, but it is also a great place to find and explore your creative side. Projects ranging from sewing, cooking, painting, drawing, gift wrapping, decorating, and more all provide creative outlets. Though we are not all designers, we each are creative in our own [...]

Is It Clicking Through For You? Part 2

In my recent post on click through rates, I touched on the total number of clicks versus unique clicks in email communications and what the most recent industry statistics are. This post continues that conversation, but contains information on some reasons why your CTRs may be low. If your email marketing campaigns are typically showing [...]