Big things start small

"Like stories that begin with "Once upon a time"? Sorry, not going to find one here. See, fairy tales are elaborate pipe dreams filled with impractical things like talking trees and twirling princesses. Here at Willow, we are not opposed to loquacious lumber or lots of twirling, we just cherish reality. And the reality is we've been around for almost 20 years, which says alot in itself. We don't believe in "Once" upon a time, we're more the "Always" upon a time variety. Take that Rapunzel!"

History

Making a connection in today's communication environment takes a different kind of company: one that quickly adapts to the changes that have happened and thrives on the changes to come. One that’s in sync with new technologies, in tune with new media, and in touch with evolving customer needs. One that is lean, quick, and responsive, with the resources to do many things well and do everything cost-efficiently. One with a head that is full of new thinking yet with gray matter grounded in marketing fundamentals.

Willow Marketing is a full-service marketing communications firm established in 1992 as a results driven alternative in the market.

Brad Gillum, president, was part of the founding trio of partners of Willow Marketing. Now sole proprietor, Brad oversees day-to-day activity of the firm with the support of a 15 person staff which includes account executives, graphic designers, web developers, public relations and media relations staff, a photographer/videographer and accounting and administrative employees.

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Kristen Magnes
Creative Outlets

Some might say Pinterest is a craze, obsession, or huge time suck, but it is also a great place to find and explore your creative side. Projects ranging from sewing, cooking, painting, drawing, gift wrapping, decorating, and more all provide creative outlets. Though we are not all designers, we each are creative in our own [...]

Brad Gillum
Is It Clicking Through For You? Part 2

In my recent post on click through rates, I touched on the total number of clicks versus unique clicks in email communications and what the most recent industry statistics are. This post continues that conversation, but contains information on some reasons why your CTRs may be low. If your email marketing campaigns are typically showing [...]