Willow Marketing is an integrated marketing services firm focused on helping our clients build value in their businesses. Value defined as brand reputation, revenue generation and growth.
As a full service agency, our approach is to first and foremost provide our clients with brain power, strategic planning and critical thinking. This is because we believe gray matter matters. We strive to provide integrated marketing services to our clients starting first with a solid strategy.
Tactics then follow. Over our 18 years in the industry, we’ve developed processes, systems and methodologies that are effective in successfully marketing business-to-business service offerings for our clients. We want to maximize our relationship and provide clients with any and all services that we possibly can under one canopy.
We work closely with our clients. Most engagements start as business relationships, which grow into partnerships that lead to friendships.
We’re looking forward to having you as a friend soon.
Member-based organizations are a big part of what we do, and we know that finding the light within each organization is vital to sustainability and member engagement. Willow understands the unique challenges in this crowded marketplace and can offer strategy and creative approaches to help make your job easier and help keep your brand vibrant and alive.
Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? - Is this an industry hot topic? - Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? - Will our targeted audience care? - Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>